By doing advanced research, Vitalo is able to offer its customers custom fitted products and feeding programs. With its research programs Vitalo attempts to achieve both optimal and technical financial results, which are important for the professional grower. Vitalo frequently conducts broiler chicken tests at Gembeco, wherein feed formulations are tested under field conforming conditions. The growth in chickens is determined by the incorporation of feed which meets the nutritional needs of the chicken, taking into account the following factors:

1. environmental conditions (temperature and humidity in the loft).
2. the animal (weight, race, age, body condition, stage of production and absorption).
3. the food (form and structure, taste and energy level).
4. preventive care and vaccinations.